![]() ![]() Origin of the term “Sunsetting”Īs a concept, sunsetting dates to the politics of ancient Rome, which utilized legislative assemblies for lawmaking. However, a program that unexpectedly goes out of business due to financial failure, would not usually be referred to as a sunset. For instance, a nonprofit may sunset a direct-mail fundraising program, in favor of a more efficient email-based campaign, regardless of how much the direct mail program generated. ![]() Typically, however, the term sunsetting suggests a pre-planned project completion, as opposed to a project failure. To sunset a project is to conclude or terminate that initiative. Sedition Act of 1798, and portions of the USA Patriot Act, had sunset causes included, which outlined end-dates for those provisions, unless they were specifically renewed. For instance, sunset clauses can be incorporated into sales contracts indicating that, should both parties fail to agree on a price by a specific date, the contract will become void.Īdditionally, some legislation, such as the U.S. What is a sunset clause?Ī sunset clause is a legal or contractual provision that outlines a finite expiration for the document and the policies within. Synonymous terms and expressions for sunsetting include: cancel, discontinue, phase out, terminate, expire or conclude. For example, while some companies have sunset specific phone models to make way for new versions, Blackberry chose to sunset its entire hardware creation division, allowing the brand to focus all efforts on software. It’s important to note that sunsetting can refer to the termination of a product, application, or service line, or just one of its components. After sunsetting, these projects may no longer be supported through updates, rendering them completely obsolete. In software, sunsetting means the planned cancellation or phasing out of a product or service. ![]() While the term sunsetting can be found in other industries, such a real estate and politics, the definition is typically the same – building an expiration into a contract or policy to promote action, or to remove a consideration after a certain duration of time. Often technology products will not be supported with updates or new software after sunset in order promote ongoing product acquisition by consumers. In order to maintain the attention of the public by continually providing new technology, projects may be scheduled for sunset simply to make room for another option for purchase. However, a successful product may still face sunsetting. The financial performance of a product does influence the timeline on which it is slated for sunsetting, and products that are no longer profitable, or in alignment with the company’s brand, are usually phased out sooner. Sunsetting is typically incorporated into the business plan, or product life cycle, prior to product launch, though the exact time of sunsetting may be dependent upon a number of considerations. Sunsetting, in most professional contexts, refers to the deliberate termination or phasing out of products or services. Most business professionals, regardless of industry, should be familiar with the term and its definition. Essentially, sunsetting would be a term found in any profession that manages contracts, goods, or services in which a deliberate strategy for termination and redevelopment is beneficial for consumer engagement and revenue generation. Sunsetting is a popular expression in several professions, including business, software, real estate and politics. A common expression in business, technology, real estate, law and politics, sunsetting is the planned termination of an initiative, often to make way for a new alternative. ![]() Sunsetting is a term used in professional fields to indicate the planned cancellation or phasing out of a product, service, or policy. ![]()
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